What is Tik Tok, and Why is it the Best Social Media Platform for Advertisers?
Tik Tok is a social media platform that is best known for its short-video-sharing app. It is the most popular video sharing app in the world, with over 700 million monthly active users. Tik Tok has been a game changer for advertisers and marketers, as it has created a new way to reach their audience.
Tik Tok has made it possible for advertisers to get more creative with their marketing campaigns and ads by providing them with an outlet where they can post videos of various lengths to engage with their audiences. The videos on Tik Tok are also much shorter than those on Facebook or YouTube, which means that it is easier for people to consume them in one sitting.
How an Advertiser can Use Tik Tok’s Advanced Targeting Tools for Maximum Reach & Engagement!
Before you start marketing on TikTok, make sure your demographic aligns.
TikTok is most popular with people between the age of 16 and 24, which makes up 60% of the total userbase. TikTok reports that 80% of all users are between the ages 16-34, confirming that this probably isn’t the channel for marketing to the older crowd.
Aside from age, the other stats we know seem to indicate popularity fairly evenly across the board.
As long as you’re in the correct age range, you can probably pretty safely find your customers.
So with that in mind, we do recommend only using TikTok for marketing if you have a young audience. While there’s no doubt that older people are slowly starting to adopt the platform, your marketing resources will likely be better spent elsewhere if that’s your targeted audience.
Create original TikTok content for your brand
Making your own content can be a powerful TikTok marketing strategy. However, it will take lots of time, creativity, and resources. TikTok is largely based on viral content, so your content needs to be viral too and enternaing. Otherwise, it will likely be ignored by TikTokers.
Another option you have to get your content on TikTok is to collaborate with other creators on the app. This is an effective strategy because it can help you build a following and also grow your social media followers. The other way is to create viral content. Viral content is content that people want to share. This can be done by creating a video that is funny, shocking, beautiful, or something different from what anyone else is doing.
Use TikTok Ads For Your ECommerce Business
If you don’t have the time to come up with creative ideas, execute videos, and then slowly cultivate their reach through organic engagement, don’t sweat it—TikTok has an advertising platform that will expand the reach for you if you set aside some budget.
TikTok Ad Formats
TikTok offers a variety of ways your ad can appear in the feed, depending on the creative assets you’re visualizing or what makes sense for your campaign. TikTok says these formats “include but not limited to: horizontal, vertical, or square videos and images.”
To create these ads, they also offer a couple creation tool sets, should you choose to use them: